With the rise of various streaming services and on-demand content, some people might think that traditional television marketing and advertising are a thing of the past. However, TV advertising is still an incredibly effective way to reach your target audience. 

What’s more, TV advertising is now more affordable and accessible than ever before, thanks to advances in technology. Even small businesses can get in on the action and reach a wide audience with their message.

Why TV Advertising Is Still Considered an Effective Medium

1. TV Advertising Allows You to Reach a Large Audience All at Once

Many people still watch live television, and even those who view on-demand programming frequently do so a day or two after the program originally aired. This means that your ad will be seen by a lot of people in a short period of time, which can be very effective for brand awareness or promoting a sale or special event.

2. TV Advertising Is Also Very Flexible

You can decide to run your ad during specific programs that your target audience is likely to be watching, or you can choose to run it during specific times of day or days of the week.  

3. TV Advertising Is Still Relatively Affordable

TV advertising is still relatively affordable, especially when you consider the potential reach and frequency of your ad. While TV advertising may not be right for every business, it can still be a very effective way to reach your target audience.

Challenges of TV Advertising

With TV commercials, it can be difficult for marketers to obtain valuable metrics and information, like attribution information. Marketers need to find novel ways to collect conversion information from offline media. 

However, advertisers need to be mindful that TV providers prioritise concrete results. 

The ability to track an audience’s path to a destination is currently within reach, thanks to advances in marketing technology. While TV is not quite there now, it is realistic to anticipate that it will quickly grow more advanced.

Tips for Marketers to Maximise Media Spend

There are three crucial ways that businesses can maximise their media investment in this era of increased media options and shrinking budgets:

1. Review Your Media and Trade Investments

Choose whether you are searching for immediate or long-term effects, and refine your search appropriately. In an ideal world, TV and digital coexist with your intended target audiences throughout the channels they use, including those likely to buy your product and category.

2. Think about Redistributing Your Media Budget

Since the incremental trade barrier is between 60 and 70 per cent, increasing overall spending by 10 per cent can dramatically boost media and trade ROI.

3. Test and Learn with Digital Tools

Digital tools can assist in validating brand strategy and message choices, which are essential factors in media impact and brand growth.

Companies must evaluate the relationship between above-the-line and below-the-line investments more frequently to determine the impact of these changes on business performance if they want to experience optimum growth. You can only do this if you’re going to design your brand’s ideal marketing mix investment plan.

Conclusion

TV advertising is still an excellent marketing tool despite the growth of digital media. It allows businesses to reach a wide audience, create emotional connections with viewers and deliver targeted messages. 

Additionally, TV advertising is still affordable for many businesses, making it a cost-effective way to reach potential customers.

Now is the perfect time to start using video marketing to advertise your company. Video Ads Melbourne offers business video production services to support your success in video marketing. 

We can assist in the creation and production of your video material, handle your marketing and provide exceptional results whether you need it to promote social gatherings or increase sales for your company. Call us right away!