What do we do
Video Marketing
Are The Videos You've Created In The Past, Sitting Around, Accumulating Dust? Have They Made You $$?
Most video production companies can create beautiful videos. If that’s all you need, great! But let’s be honest, small business owners in Melbourne want a return on investment whenever spending on marketing activities (which video creation is most definitely categorized under marketing expense).
So what’s the best way to make money with the video recently shot?
#1 is to make sure you have a direct response video that is structured the “right” way for persuasion.
#2 is deciding on a media investment that is within your marketing budget (this is similar to when you spend money on radio, print, or TV, you need to pay the station or company for the exposure they are going to give you)
There are a few things you need to know in order to be successful with video marketing:
1) One ad just won’t do it. You need to create multiple variations of the ad. No worries, this is super easy because you’re already shooting videos with us and we are not going to charge you more!
2) Video ads have a specific structure that needs to be followed which means you cannot just take the same “branding” video you shot and run it on Facebook. It won’t work. Trust me on this
3) You need to work with a company that knows how to run video ads on different social media platforms
If you have questions, please schedule a Discovery Call with us to see what it would take to run video ads for your business.
The next question we get is where do we run the ads and more importantly, what’s going to give me the biggest bang for my buck? Here are the social media channels that we use for paid ads:
Facebook
Instagram
YouTube
LinkedIn
TikTok
The easiest one to start with is Facebook or Instagram. If you are doing B2B, LinkedIn should be the #1 choice. If your target audience skews young then TikTok is the way to go. Finally, if you have a mass appeal product that people are searching for on Google, then YouTube is your best bet for success. Let us guide you on the best platform to use so Schedule a Discovery Call with us today!
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