What do we do
Direct Response
Getting The Viewer To Take A Specific, Desired Action That Moves Them Along Your Sale Funnel
Direct response means persuading the viewer, through visuals and audio, to take the specific action you want them to do. This can be:
Click the link for more information Provide us your contact information Call the number you see on the screen Buy my product (eCommerce) Fill out the survey or questionnaire Or other action you want the person to take
In our experience, video ads work the best. Videos that you place on different social media platforms like Facebook, Instagram, YouTube, LinkedIn, TikTok, etc.
You can also place them on these channels as “organic” placements which mean, no media dollars behind them BUT it’s harder to measure and evaluate the success of the campaigns if you don’t have a steady flow of people coming to your website or landing page (unless you have a huge following, this ain’t happening organically).
We recommend that 70% of all small business ads be direct response in nature as this will produce the biggest ROI for your investment.
The best direct response ads have a specific structure. There is NOT one full-proof video ad
structure so don’t think what I’m about to describe is all there is. Matter of fact, we have multiple video scripts. Here are just a few of them…
Option 1: Problem, Agitate, Solution
Option 2: Pattern Interrupt, Problem-Solution, Call-to-Action
Option 3: Pattern Interrupt, Claim, Why Claim is Relevant to Them, How to Make this Come True, Early Call-to-Action, Testimonials, Offer, Benefits, Final Call-to-Action
Yes, there are more video ad structures. Let us guide you on what is the best one for your business, service, or product. .Our goal is NOT to just create one or two videos during the shoot. But rather 8 – 12 videos that will provide you a solid ROI (return on investment) for at least the next 6 months! Schedule a Discovery Call with us today
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