There are many factors to consider when deciding whether to produce a business video in-studio or on-location. Both have advantages and disadvantages, so it’s important to weigh all the options before deciding.
What Is In-Studio?
In-studio production is the process of filming a business video at a professional video production studio. This type of production offers several advantages, including:
1. More Control
You have complete control over the environment when you produce a video in-studio. This means choosing the perfect lighting and sound conditions for your video. You can also set up the scene exactly how you want it, which can be helpful if you’re trying to achieve a specific look or feel.
2. More Flexibility
In-studio production also gives you more flexibility when it comes to filming. For example, suppose you need to film a scene multiple times. In that case, you can easily do so without worrying about disrupting traffic flow or disturbing any nearby businesses.
3. More Professionalism
When you produce a video in-studio, it conveys a sense of professionalism to your viewers. This can be helpful if you’re trying to build trust with your audience or establish your brand as a leader in your industry.
What Is On-Location?
On-location production is the process of filming a business video at the actual location where the video will take place. This type of production offers a number of advantages, including:
1. More Authenticity
When you produce a video on-location, it can help to add a sense of authenticity to your video. This is because viewers will be able to see the actual location where the video is taking place, making it feel more natural and relatable.
2. More Engagement
On-location production can also help to increase viewer engagement. This is because viewers will be able to see the people and things in the video, making it more interesting and engaging.
3. More Opportunities
On-location production can also provide you with more opportunities to film. For example, you may be able to film in more interesting or unique locations that you would not be able to film in if you were using a studio. This can help to make your videos more interesting and engaging.
4. More Revenue
On-location production can also lead to more revenue. This is because you can sell footage of the video to media outlets, or you can sell advertising space around the video. In turn, it can lead to increased revenue and a larger audience.
Which Should You Choose?
There is no definitive answer to this question. Ultimately, it depends on what you are looking for in video production. If you are looking for a more creative and unique video production, on-location production may be a better option. If, however, you are looking for a more standard and traditional video production, a studio may be a better option.
To Sum Up
In conclusion, both in-studio and on-location video production have their own unique benefits that can be advantageous for businesses. In-studio videos are generally cheaper and quicker to produce and offer more control over the final product.
However, on-location videos can give businesses a more authentic and personal feel and can be more engaging to watch. Ultimately, the best type of video production for a business depends on the specific goals and needs of the company.
Hire high-quality business video production services today. Video Ads Melbourne will create videos that get attention, drive action, and provide results in a day. Get in touch with us.
