There are many different ways to make videos, and deciding which one will work best for your audience can be tough. Here’s some help on how to make that decision.
As people spend more time online, videos have become increasingly popular content for marketers and brands. On average, consumers watch 16 hours of video every week on online platforms.
Many consumers have purchased a product or service after watching a brand’s video. This suggests that video content can effectively convince people to make a purchase. But what catches customers’ attention is the style of your corporate video. Is it animated, cartoony, 3D, or as-is? You’ll find out which approach is best soon enough!
First, You Must Know Your Corporate Video Styles
We can broadly categorise corporate videos into two categories: live-action and animated. Live-action videos are those that are shot with real people and locations, while animated videos are those that are created using computer-generated imagery (CGI). Within these two categories, there are many sub-categories and styles. Some of the most popular styles include:
- Live-action videos are videos that contain real-world footage. This is opposed to animation, which uses drawings or computer-generated images. Live-action videos are more common because they are easier to make, and more people can access the tools needed.
- Interviews are discussions between two or more people in which information is exchanged. These are a common method of gathering information from people who have first-hand knowledge about a topic.
This type of video is usually used to provide information or tell a story. The interview portion allows for a personal connection with the viewer, while the b-roll footage supplements the information provided.
- The on-camera narrator is the person who tells the story on film or video. This person is often the writer of the story, but not always. The on-camera narrator often appears on screen to introduce the story and may also appear throughout the story to provide commentary.
- Animation allows video creators to show their imagination and creativity through their work by being a multi-purpose tool to tell all sorts of real and imaginary stories. A 2D object is a flat object in two dimensions, while a 3D object exists in a three-dimensional object.
Animated corporate videos can be a great communicator of your brand’s message uniquely and engagingly, especially if the concepts align. These videos can be customised to fit your brand’s aesthetic and usually require a voiceover.
Finalise Your Objective
Before making a video, you should think about what your goal is for the video. Do you want to promote your company, show off a new product, or raise money for a cause? Once you know the objective(s), you can start planning what kind of video you need to make. For example, a company overview video would be different from a customer testimonial video, which would be different from a product launch video. Each type of video has different features that you need to consider.
Once you have a clear understanding of the purpose of the video, you can begin to develop a plan for corporate video production.
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