As a business owner, you’ll need to create videos that accurately advertise your company in order to achieve long-term success. Although video advertising is an excellent way to do this, not all entrepreneurs are aware of the key aspects of a good ad video. However, it’s not as difficult as it seems. Here’s what you should look for.
What Makes a Good Video Ad? Key Elements to Make It Great
1 – A Straightforward Message
Your video ad should have a straightforward message that’s easy for viewers to understand. Keep your ad short and to the point. The last thing you want is for viewers to get lost in your message and forget what your product or service is all about.
2 – A Compelling Story
Your video ad should tell a compelling story that speaks to your target audience. It should be interesting and engaging, and it should make viewers want to learn more about your product or service.
3 – A Call-to-Action
Your video ad should have a strong call to action that tells viewers what you want them to do. Whether you want them to buy your product, sign up for your service, or simply learn more about your company, your call to action should be clear and concise.
4 – High-Quality Production
Your video ad should be high quality, from the production value to the acting to the overall look and feel. Viewers should be able to tell that your ad is professional and that you’re serious about your product or service.
5 – A Professional Voiceover
Your video ad should have a professional voiceover that is easy to understand and engaging. The voiceover should be clear and concise, and it should match the tone of your ad.
6 – Relevant Music
Your video ad should have music that’s relevant to your product or service. The music should be upbeat and positive, and it should help to set the tone of your ad. For example, if you’re selling a new workout program, you might want to use an upbeat pop song as your background music.
7 – A Relevant Storyline
Your video ad should tell a relevant story that helps viewers understand what your product or service is all about. The story should be engaging and should help to explain why your product or service is the best option for the viewer.
8 – The Appropriate Length
Your video ad should be the appropriate length for the platform you’re using. The appropriate length for a video ad on Facebook is shorter than the length of a video ad on YouTube. This is because people tend to scroll through their Facebook feed quickly, and so a shorter video ad will be more likely to be seen and remembered.
Conclusion
You can use video ads to improve your brand awareness, boost conversions, and increase ROI. But, you need to make sure that you’re creating the right type of video ad for your target audience and your business goals.
If you need help with business video production, come to Video Ads Melbourne. Let us help you get the videos your business needs today!
