Top 3 Video Marketing Trends That Are Dominating 2022

Aug 22, 2022

1. User-Generated Video Content

User-generated video content is exactly what it sounds like: video content that is created by your customers or fans rather than by your brand. This can take the form of product reviews, testimonials, how-to videos, or even just casual footage of your product in use.

The benefits of user-generated video content are many. For one, it’s a great way to build trust and credibility with your audience. When potential customers see that your product is being used and loved by real people, they’re much more likely to take the plunge and buy it for themselves.

User-generated content is also a great way to connect with your customers on a more personal level. When they see that you’re interested in their content and are willing to showcase it, they’ll be more likely to feel connected to your brand.

Finally, user-generated video content is simply more affordable and easier to produce than traditional marketing videos. You don’t need to invest in expensive equipment or hire professional videographers – all you need is a smartphone and a willingness to let your customers do the talking.

2. Short-Form Videos in Social Media Stories

The popularity of social media stories is on the rise, with platforms like Snapchat, Instagram, and Facebook all incorporating this feature into their apps. And as social media stories continue to grow in popularity, so too does the use of short-form videos within them.

There are a number of reasons why short-form videos are perfect for social media stories. For one, they are quick and easy to consume, which is perfect for the attention span of most social media users. Additionally, they are highly shareable, which means that your videos have the potential to reach a large audience.

Finally, short-form videos are perfect for mobile viewing. As more and more people access social media from their smartphones, it’s important to create content that can be easily viewed on a small screen.

If you’re looking to get started with video marketing, then incorporating short-form videos into your social media stories is a great place to start.

3. AR and VR Videos

Video marketing is constantly evolving, and new trends are always emerging. This year, two of the biggest trends are AR and VR videos.

AR or augmented reality videos are becoming more and more popular. This type of video allows viewers to interact with the content in a more immersive way. For example, you can create an AR video that allows viewers to virtually try on a piece of clothing or see how a piece of furniture would look in their home.

VR or virtual reality videos are also becoming more popular. This type of video allows viewers to be transported to another place or time. VR videos can be used for entertainment, education, or even marketing purposes. For example, you could create a VR video that takes viewers on a tour of a new product before it launches.

Both AR and VR videos show a lot of potential, and we think they’re only going to grow in popularity in the coming years. If you’re thinking about incorporating these types of videos into your marketing strategy, now is the time to do it.

Final Thoughts

It’s evident that video marketing is on the rise, with more businesses using it to reach their target audiences. This is likely due to the fact that videos are more engaging and visually appealing than other forms of marketing, such as text or images. There are a few key trends that businesses should be aware of when it comes to video marketing. And by keeping these trends in mind, businesses can create video content that is more likely to engage and convert viewers into customers.

Create quality video content for your business with the help of Video Ads Melbourne. As part of PreMarketing and a partner of EnterGage Videos and the Miami Video Association, we provide video marketing services to business owners across Australia and the United States. Schedule a call today!