The importance of video marketing is not a new idea. However, the fact that many platforms and channels now favour video has changed how vital video has become. For example, you can now shoot a high-quality video using your smartphone.
As consumer habits change, so are the needs of your business. Consumers want to be engaged with information coming at us from all directions. Video marketing is a powerful tool to help you connect with your target audience, giving you a chance to show off what you do best.
What Is Video Marketing?
Video marketing promotes, markets, and educates your users and consumers. It is also a new way to engage your audience by using video as the medium.
What Is the History of Video Marketing?
Video marketing became more popular in 2005 with the launch of YouTube. The popularity of video content grew even faster when Google bought YouTube in October 2006 where they allowed the use of video ads. By 2009, they have introduced seven different advertising formats on the platform.
As technology became more sophisticated, marketers used it to create higher-quality videos. But technology is not the only reason video has become a dominant form of communication. Video is prevalent because it has become the most effective way to communicate.
First, smartphones encouraged people to watch online videos because it was much easier and convenient compared to the typical turning on of a TV or a computer. This boosted online video consumption in the U.S.
Then the pandemic of 2020 made people more likely to stay home and watch videos online than go out in public. In 2022, viewers are spending 19 hours a week on average watching videos online. Hence, brands that want to succeed can no longer afford to ignore video marketing.
Why Is Video Marketing Important?
Video Marketing Increases Brand Awareness
Whether you are hosting an event or product launch, letting potential customers watch your event video is a great way to show them how great your product is and what life at your company is like.
Even if they didn’t attend the event, they can watch it online and see how much fun everyone had. Plus, they can share the content with their friends and colleagues.
Video Marketing Encourages Social Shares
Social media platforms will enable you to share your videos with friends and the public.
While YouTube and TikTok have always been about video, platforms like Instagram and Facebook are also shifting their focus on video content.
Other social media platforms that didn’t support native video uploads now emphasize the benefits of using video content in marketing. For Twitter, there is an increase of viewing time by 72 per cent year over year. Video marketers are now also planning to use video content on LinkedIn to follow the content trend. People also now watch almost a billion videos daily on Pinterest.
Video Marketing Boosts Sales
Video is versatile; there isn’t just one way to do it. Try creating 30-second clips that feature products, or start a series to highlight a specific aspect of your business or advertise special offers.
Spread the news—email it, upload it to a social media page or make a post on your page.
Conclusion
Video marketing can be a great way to promote your business and reach a wider audience. By creating engaging and informative videos, you can reach potential customers who may not be aware of your business otherwise. Additionally, video marketing can help build trust and credibility with potential customers, as they can see and hear firsthand what your business has to offer.
If you’re not yet using video marketing to promote your business, now is the time to start. Video Ads Melbourne is the best video production company that can help you succeed in video marketing. Whether you need video content to promote your social events or drive sales to your business, we can help create and produce them, do your marketing, and deliver excellent results. Contact us today!
