Video content is more popular than ever before and for good reason. Video is an incredibly powerful marketing tool that can help businesses to grow in a number of ways. Here our video production company in Melbourne shares just a few of the reasons why video is so important for business growth:
Consumers Today Watch More Video
People are turning to video content in order to learn about products and services, and this is a trend that is expected to continue increasing. In fact, studies have shown that 87 per cent of internet users watch online videos each week, and 82 per cent of that group does so specifically for the purpose of learning about a product or service.
Video is the Most Effective Way to Communicate
Not only is video a tool that reaches a large audience, but it also is an effective way to get information across to them. People pay attention to video content and are more likely to remember the information that they see.
In fact, 60 per cent of people who watch online videos said that they watch them because they are more informative than other forms of media.
Google and Other Search Engines Love Video
Google and other search engines have a major interest in video content. In fact, video is highly likely to rank higher in search results than written content. Search engines value video because of the level of engagement it provides their users and because of the fact that videos require more time and attention to consume.
Video Can Be Incredibly Memorable
When a company tells the story of its product or service through video, the viewer tends to remember that information. In fact, studies have shown that viewers retain more information from a video than from any other type of content, including social media posts.
Videos Are More Shareable
It’s easier to share videos online, and they tend to result in higher levels of engagement. Studies have shown that consumers are 2 times more likely to share content from a video than text-based content.
Video Can Increase Brand Awareness
Video content is a valuable tool for increasing brand awareness, and it is also something that is easy and fun to distribute. A company’s target audience will often see its content organically spread across different social channels, resulting in a higher level of awareness for the brand.
Videos Can Be a Good Way to Build Trust
Because videos tend to be more memorable to viewers, they can also prove to be a valuable tool in building trust. If you’re interested in an effective way to build trust with potential customers, video is a great option.
Video Content Can Be A Great Way To Sell Products
If your business sells products, using video content can be a fantastic way to introduce that product to potential customers. Video content can help to get the message across, and it can make the product more appealing.
Video Has Greater ROI
Studies have shown that video can provide a much greater ROI than other content. Businesses who use video can boost their sales, attract new clients, and build a better brand.
Conclusion
Video is an incredibly powerful tool for your business, and it has a number of benefits. Whether you use video for marketing purposes or to communicate a specific message, it’s a great option for any business. It’s crucial, however, that you choose from the best video production companies in your area to ensure that you’ll get the results you want, too.
Video Ads Melbourne is a trusted business video production company that can create videos that you can use to achieve your company’s goals. Get in touch with us to learn more about our services!
