Product videos are a powerful tool that can help e-commerce businesses boost sales and conversions. Companies can give consumers the knowledge they need to make a purchasing choice by offering them a brief, educational video on a product.
Making high-quality movies for your online store is challenging. Equipment is pricey, and experts who can use it are even more expensive. For this reason alone, a lot of e-commerce companies will make do with images and graphics.
However, the video marketing statistics below suggest that investing in video can be worthwhile. Yes, you will initially need to reach a little further into those pockets, but the rewards will exceed your expectations.
Marketers’ Choice
The most effective content type for marketers to sell goods and services is video. Marketers choose video as the most popular content format in their content marketing initiatives, surpassing blog postings for the first time.
Consumers’ Choice
Consumers favour video over other marketing content 71 per cent of the time. Customers are more likely to risk spending their money when they believe they understand the things you sell. A lot of that misunderstanding is resolved through video.
Product-Related Video Investment
Over half of marketers make some kind of product-related video investment. It was discovered that over a quarter of marketers invested in product promotion videos, and nearly a fifth invested in product demos.
Conversion
Did you know that making videos for your products will increase their likelihood of selling? Visitors who watch product videos are 73 per cent more likely to buy something.
Marketing Impact
Ninety-two per cent of video-using marketers cite it as a key component of their marketing plan. The number increased from 78 per cent in 2015, per the late-2019 Wyzowl Survey that asked marketers about their video strategies.
With this statistic, it is virtually certain that marketers find video worthwhile and worth their investment.
A Hit with the Younger Generation
Gen Z favours branded films or advertisements that feature people talking about products 87 per cent of the time. This is one of the most technologically savvy and frugal generations to date.
Additionally, you should consider how they behaved during the buyer’s journey as they approached their maximum purchasing power.
People in this age bracket who are shopping for things will seek video-based advertisements, demos, tutorials, unboxings, or video reviews from influencers to see how the product performs and how it seems in use.
Purchasing Choices
Consumers watch videos before making purchases in 55 per cent of cases. While Gen Z uses videos to study things the most, other age groups don’t differ all that much.
According to Google research from 2019, more than half of people across all age groups use video to make a shopping choice.
Conclusion
Genuine videos may foster more confidence. Offering product videos gives customers high-quality information that isn’t concealed by flattering lighting and perspectives.
They are satisfied with their purchases since they can grasp the things they are ordering. You develop a greater level of trust with each successful transaction.
Trust Video Ads Melbourne for your brand’s product video production! We deliver video ads that get attention, drive action, and provide results in days. Contact us today to discuss your vision with our experts.
