Brands worldwide struggle to capture their target audience’s attention, win their hearts and earn loyalty. The competition is becoming more complicated and intense. 

Companies are beginning to realise that simple promotion no longer works with customers. They require something new and innovative. They are looking for ways to introduce their offering while also providing customers entertainment, pleasure and excitement. So, what is the mystery of digital marketing success?

There is no single solution. However, several powerful engagement tools may assist in achieving the desired result: animation, video content and storytelling. Combining all three results in a new video marketing trend: animated brand storytelling. In this article, we’ll look at how animated explainer videos can be a powerful tool for brand storytelling.

How Animations Go beyond Child Audiences

Adults also enjoy watching cartoons; they’re not just for children. Cartoon characters remain ingrained in our memories from our early years and continue to evoke strong associations. Cartoon images stick with us throughout our entire lives. Like this, cartoonish videos for businesses capture viewers’ attention, leave a lasting impression and foster the associations viewers want to have with a brand.

An animated video is a fantastic way to showcase the company’s aesthetic, tone and character. You can introduce a brand as a forward-thinking, imaginative and exceptional business by using the art of animation. It’s easy to convey brand concepts, values, objectives and the mission in a lighthearted and understandable way.

How Storytelling Communicates Ideas

One of the most well-liked methods of disseminating the company’s ideas is through storytelling. We love stories. They draw us in and get us to pay attention to what a brand is saying. The most subtle way to inform people about your business, products and services while entertaining them is through storytelling.

As the narrative develops, a brand takes on the function of the storyteller, who’s concerned not only with making a sale but also with the welfare and value of the audience. As is common knowledge, we’re more likely to believe in and buy from companies that provide us with more than just their goods or services. When combined with animation, storytelling enables a unique way to introduce the business.

The Advantage of Video over Other Mediums

Modern consumers prefer watching videos to learn about new brands, product features and offers. They can save time and get all the information they need in a short period. 

There’s no need to read protracted, tedious tutorials on how to put together or take apart a product or find out how to use a service. You can now almost instantly understand a product idea by watching the brief explainer video.

Here are some advantages of animated videos when promoting your brand or products online:

• Condense Complex Ideas in a Simple Format
• Creatively Introduce Products and Services
• Create a Lasting Impression
• Evoke Emotion and Gain Loyalty

Conclusion

Animated brand storytelling can be an extremely effective advertising tool. By creating an engaging and visually appealing story, businesses can capture the attention of their target audience and communicate their message in a memorable and impactful way. 

In addition, animated brand stories can help build a strong emotional connection with viewers, ultimately leading to increased brand loyalty and sales.

Are you considering producing an animated video in Melbourne? Video Ads Melbourne can help you create videos that get attention, drives action and provides results within days. Schedule a call today!