Video content is amazingly engaging. In fact, it is one of the most powerful today in vernacular marketing. It is inexpensive, produces quick results, and is fun.
However, social media is also an incredibly competitive environment. Hundreds of thousands of marketers are fighting for their followers’ attention, and they all have something valuable to say.
If you want to stand out from the crowd and add value to your pages, here are four types of videos you should publish on your social media:
How-To Videos
How-to videos are a proven way to build trust and engagement within your community. They are also a great way to add value to their lives.
Gone are the days when how-to videos were considered corny and annoying. Today, they come in simple everyday explainer videos that don’t look like ads.
A great example of a how-to video is product demos. Not only does it showcase how your product works, but it also allows your customers to try it out themselves. You can also incorporate multiple ways to use your product in your videos so that customers fully understand its capabilities.
Testimonial Videos
What better way to convince your customers to buy your products than to hear it from your actual customers?
A testimonial video showcases the faces of your satisfied customers and allows connections to form with your brand. It’s a powerful way to convert leads into customers.
Another way to use testimonial videos is by working with a brand ambassador. It could be someone who dresses in your brand and promotes it in his daily life. This way, your brand becomes synonymous with the ambassador. When your ambassador promotes it, they are already building a connection to your brand.
Behind-the-Scenes
Behind-the-scenes videos are a fantastic way to showcase your brand personality. It’s a great way to get your audience to share your video and discuss it.
You don’t have to showcase your entire business process. Simply share the activities that happen in your work environment—the stuff your audience will find interesting. Behind-the-scenes videos are a great way to show your brand’s story and culture.
These types of videos can also be a lot of fun. You can let your audience peek into your life, but in a way that doesn’t feel like an interruption. It can also create an opportunity to showcase your employees and make a connection.
It’s important to remember that the types of videos you choose to share can have a significant impact on your brand and bottom line.
User-Generated Content
Another type of video you should consider is user-generated content. Your customers can talk about you in their voices.
For instance, instead of sending out an email blast or a newsletter to your customers, you can send out a call to action and ask them to share their experience with your brand. It will be entertaining to your audience and an excellent way for your customers to feel heard.
It also gives you new content ideas to use in the future. Who knows, you may even use images that customers shoot. The possibilities are endless.
Conclusion
Standing out in the social media space is about your ability to gain your audience’s attention. Many brands don’t understand the value and impact of what they share, which shows in their results.
You must find creative ways to get your message out as a small business. Videos are an excellent, creative way to do this. Remember, the type of videos you share can have a significant impact on your bottom line and brand. Therefore, choose videos that connect you to your audience and give them the necessary information.
Video Ads Melbourne is one of the best video production companies you can work with. Whether you need a video marketing or branding video or a video for direct response, we can help you create compelling and results-guaranteed videos. We serve business owners across Australia and the United States. Talk to us today!
