Online video is becoming an increasingly popular way to communicate and share information. And with good reason – videos are engaging, can be easily shared, and often convey a message more effectively than text alone.
If you’re looking to create super shareable company video content, here are a few tips to get you started:
Personalise Your Video For Your Target Audience
Think about the style of videos your target audience would want to watch. What topics are they interested in? What type of video do they prefer?
Once you know the answer to these queries, you can start creating engaging, shareable video content that will resonate with your audience.
Remember, when it comes to online video, personalisation is vital. For this reason, take the time to tailor your videos specifically for your target audience. Once you do, you’ll be sure to engage and delight them.
Make Your Video On Point
To make your video on point in the first seconds, be creative and keep it interesting. Take the time to plan your company video so that it flows well and engages from start to finish.
Remember that mobile users have very short attention spans, so you must ensure your video is worth watching. If you can do this, you’ll be sure to keep viewers engaged and coming back for more.
Avoid Creating Informercial
Avoid coming across as too sales-y or promotional. No one wants to watch an infomercial masquerading as a piece of entertaining content. Instead, focus on creating something that will genuinely engage and interest your audience.
Identify the Platform You Will Use
Platforms like Instagram, Facebook, and YouTube have made it easier than ever to share video content online. When choosing which platform to use for your business, you must consider your audience and what content they are most likely to enjoy.
For example, if you’re a travel company targeting millennial travellers, you might want to consider using Instagram or YouTube. On the other hand, if you’re a B2-B company targeting businesses, LinkedIn or Facebook might be an excellent choice.
Ultimately, the best platform for your videoc content will depend on your specific goals and objectives.
Never Forget a Call To Action
At the end of your company video, include a call to action that encourages viewers to share your video online with their friends and followers. You can also have social media sharing buttons on your website or blog to make it easy for people to share your videos. By making your video content shareable, you’ll be able to reach a wider audience and get more people engaged with your brand.
Market Your Video
You must ensure that your video is easy to find and share. The best way to do this is to post your video on a website, blog, and social media accounts. You can also link your video to email newsletters and online ads. By making your video content easy to find and share, you will be more likely to reach a broad audience and achieve your marketing goals.
Conclusion
Though it may seem complicated at times, creating shareable video content is an excellent way to reach a broad audience. By focusing on your target audience and creating something interesting, you’ll be sure to attract new viewers and engage your existing audience.
Let us help you ensure your videos reach the broadest possible audience by optimising them for social media sharing. With our team of experts from Video Ads Melbourne, we assist business to produce a company video that will get their brand in front of more potential customers online. Ready to take the next step? Contact us today for a free consultation!
