Creating a compelling corporate training video is a skill that can be learned. It doesn’t have to be complicated or expensive. However, it does require commitment and effort. Here are some tips to help make your video successful:
Determine Your Goals and KPIs
Before you start planning your corporate training video, you should know what you want it to accomplish. To create an effective corporate training video, you must define your goals and key performance indicators (KPIs).
You should know what you want to accomplish for your company. Is your goal to generate more leads? Improve employee retention? Increase morale? Identify your company’s needs, and then create a video to meet those needs.
Consider the Format of Your Video
There are several different formats your video can take. Each format serves a different purpose in the training process.
To encourage learning, you should choose a format that makes it easy for your viewers to digest the information you are presenting.
Here are some of the most commonly used formats in corporate training videos:
- Slide Presentation
- Screencast
- Interview
- Narrative
- Game Show
- Lecture
The most effective format for your video depends on your goals and the information you are presenting. A narrated video may be the best choice if you are trying to encourage using a new software program. If you want employees to learn how to handle a specific situation, a screencast may be more useful.
Develop a Script
Once you determine the format of your video, you should create a script. A script is a list of all the information you want to present in the video. You should include both the voice-over and the video script.
The video script should be brief, so it doesn’t detract from the video. Keep it to a few lines or sentences. You should also use a conversational tone.
Your voice-over script should be a little longer. It should include all the information you want to convey to your viewers. Use a conversational tone for the voice-over, but use a formal tone for a narration.
Keep Your Brand in Mind
While it is easy to just focus on the content of your corporate training video, remember that it will also be representing your brand. When creating your training video, ensure all the information you present is in line with your company’s brand.
Ask for Feedback and Adjust as Needed
Once you have a script, you should ask a few people to read it. Have them read it aloud, and note any awkward wording or poor grammar.
You may also want to show them a rough video draft to get their input. After they review it, ask them if they would be interested in watching the video if they were not a part of the project.
If they wouldn’t, you need to make some adjustments. You have developed a corporate training video that may be informative and engaging, but it won’t be effective unless the people who view it are interested in what they see.
To Sum Up
Creating an effective corporate training video doesn’t have to be difficult. As long as you are willing to do some planning and make a few adjustments, you can create an informative and engaging video.
Now that you have this information get out there and create a video your company can be proud of!
Work with one of the best video production companies today. Video Ads Melbourne is part of PreMarketing and partner of EnterGage Videos and Miami Video Association, servicing business owners across Australia and the US. Get in touch with us.
