Despite the current marketing trends, email still stood the test of time when it comes to being one of the most reliable marketing tools for businesses. In addition, companies have now employed video marketing strategies in their emails to more effectively attract their target audiences.
With the right approach, this marketing technique can increase your email clicks and conversions. This guide will teach you some of the most effective ways to make your video email campaigns more successful.
What Is Video Email Marketing?
Video email marketing entails using email to send out marketing messages that include video content. The video content can be a video clip, a recorded message, or even a live video feed.
An email has been around for a while, and its popularity as a marketing tool is only increasing. Research shows that email is the most prevalent form of communication for business, with over 90% of companies using it.
On the other hand, video email marketing is a relatively new phenomenon, but it’s growing in popularity. This is likely because the video is an engaging and attention-grabbing medium that you can use to deliver a message more effectively than text alone.
How to Incorporate Video Email Marketing into Your Campaign
1. Make a Strong First Impression
When you send a video email, you only have a few seconds to seize your audience’s attention. Your video should be short, concise, and compelling to increase the chance of your viewers watching it all the way through.
While a video email could be a great way to establish a connection and build rapport with your audience, remember that you can only do so much in a short video. Additionally, the goal of your video should be to get your viewers to take action.
2. Keep It Short
The average person’s attention span has decreased significantly over the years. This means you must keep your video short to avoid losing your audience’s attention. Your video should be under two minutes long. Anything longer than that, and your viewers might get bored and lose interest.
3. Include a Call to Action
Make sure to place a call to action at the end of your video. This will encourage your audience to take the next step, whether subscribing to your channel, visiting your website, or making a purchase. Be clear and concise with your call to action so that your customers can take the desired action easily.
For instance, if you want them to participate in your upcoming event, you would say something like, “Register for our upcoming event by clicking the link below.” You can also ask them to sign up for more information or to buy tickets.
Final Thoughts
Video email marketing can be a terrific way to increase your click-through rate and engagement with your subscribers. When done correctly, video email marketing can effectively boost your business’s bottom line. Follow the information mentioned above to create a compelling video email marketing campaign to help you achieve your business goals.
Video Ads Melbourne is a reliable video marketing agency you can consult for your email marketing needs. Contact us today so we can discuss your next marketing campaign.
