According to the event management and ticketing service Eventbrite, 94 per cent of events that employed video as a promotional strategy discovered that it was successful. Although that is a compelling fact, it’s crucial to keep in mind that promotional video is a method. 

It represents the result of planning. The marketing plan behind the video is what makes it an effective method.

Here are some great suggestions for creating your video marketing plan.

Before Requiring a Script, You Must Have a Plan

Action items should be included in that strategy. Every action step must provide a quantifiable outcome. Think about the following elements:

• The intended audience for your event
• Use of platforms for information gathering
• What you hope the video will do for you

It is simple to state that the goal is to increase event attendance. However, getting there requires taking deliberate, quantifiable measures.

This final point should make it abundantly evident that you require more than one video. You need a number of films, each one assisting you in taking a specific, quantifiable step towards getting your event sold out or with standing room only.

Launch Promotion

It’s understandable why video marketing starts when you start your marketing campaign, but bear in mind that your visual storytelling has a purpose. You now want to assist potential attendees in integrating the event into their worldview. What are their prospects?

You might be tempted to summarise all the benefits of attending in one video. Choose three instead, and then employ psychology supported by research to enhance your communication. 

With a video plan, you’ll have a fundamental creative topic that will enable you to produce numerous promotional videos. This is especially useful as fresh information about your event becomes available. 

Expanding on the information you reveal about the event in your pre-event video marketing can increase the excitement.

Get Started with Sharing Your Video Content

Using a systematic strategy, you also want to record videos that will be viewed during the actual event. For fleeting events, social media live posts are the ideal option. You have the chance to record events and share them if your event lasts for several days.

The advantage of planning ahead and choosing the goals for each video enables you to get ready by producing pre-produced pieces, such as a typical video open and close. Additionally, you’ll be proactive in deciding which video components to seize for marketing purposes, such as span shots to display the location or close-up shots to convey emotion.

Budgets and available bandwidth will dictate how many videos you use during the event, but remember that almost all major social media platforms allow live broadcasting. The cost of the video equipment can be as little as that of your smartphone.

Maintain Your Marketing Initiatives Following the Event

Anyone who has ever been to a tradeshow or conference is aware that the event is only the tip of what ultimately takes place. Human connections are facilitated by the event. Usually, the agreements and business arrangements follow.

This benefit also applies to the event videos you produce. The occasion was a component of your business’s larger marketing plan. Take advantage of this crucial connection and use the video to assist future marketing initiatives.

Conclusion

Instead of just using a video, promote your next event with a video marketing approach. Be aware of the specific physical action you want viewers of your video to take. Not just to sign up or buy a ticket, either. 

Before you write a script, you must understand why you are doing a video. You’ll quickly see that using a systematic approach simplifies writing scripts and producing marketing films for your event.

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