A study by Wyzowl showed that 80% of business decision-makers agree that video is an effective sales tool, and 95% plan to increase their video spending. People are more likely to buy from businesses they’re familiar with, and video marketing is an excellent way to familiarise prospective customers with your brand.
With the high level of engagement that video content offers, your sales team can create a first-person view of what it is like to work with your business. It makes it much easier for them to build trust with potential clients, which leads to more successful sales.
Why Make Prospecting Videos?
Anything that makes your company more appealing is worth a try, especially considering how easy it is to set up a prospecting video. Investing in a video to create more sales is time well spent.
This year, however, video marketing has been the leading platform for most brands, and competition is high. If you want to successfully increase your sales through this medium this year, here are steps you must take.
1. Understand More About Your Prospects
When it comes to sales, you have to understand your prospects before you can successfully sell to them. The best way to do this is through research.
That can include looking at demographics, prior trends, and the competition. As you dig deeper, you can create a vivid picture of the type of people you need to target to get the biggest sales possible.
You may have done this step in the past, but remember that your target constantly evolves. You need to focus on the most recent information to stay ahead.
2. Determine the Best Type of Video to Use
The type of video you use to sell your product or service will depend heavily on your target audience.
When you understand your target audience, you can understand what type of video will best sell to them. Do you want to do vlogs with influencers? Do you want to go with animated videos? Or are short-form educational videos better?
Knowing your audience will help you determine which type of video will work best for your audience.
3. Make a Script
No matter how short your video would be, make a script. That would likely help you make a far more effective video than you would have gotten any other way.
While you can simply try to capture your thoughts as you go, you will be able to concentrate on the main points that you want to convey to your audience. It will make you more likely to convey the message you want.
4. Make That Video
Once you have your script, it’s time to make your video. You have a couple of different ways to do it. If you have the resources, you can produce an in-house video or hire a marketing expert to do it for you.
While in-house videos are doable, they will take up more time than they are worth. A marketing expert will be able to do it much faster and more professionally than you would ever be able to do. That will help you get the best results, which matters the most.
5. Be Creative With Your Copy
Once you have your video, you will want to create a nice title for it. That can be an excellent way for you to get more attention to your video and increase the odds that people will actually watch it.
After you have your video going, you will want to convey the most important message with the copy that you use. It will let you clarify your points and boost the results you will get.
Conclusion
To increase your sales this year, you must ensure that you are doing everything possible. Using video is a great way to increase sales, but only if you do it right.
By understanding your prospects, creating a script that works, and making the video, you will be able to ensure that you are doing everything possible to increase your bottom line.
If you’re looking for the best video production company in Melbourne, you are on the right page. Video Ads Melbourne has mastered video marketing. Whether you are from Australia or the US, we can help you produce videos that meet your goal.
