Videos are now a crucial part of marketing strategies. It is important to create different kinds of videos to achieve different things. But what videos do you need to create for what goals?
In this article, we will teach you the different types of videos you can create for certain stages in your marketing strategy. While this does not apply to every business, this guide should still give you a good idea.
Goal: To Attract
At the beginning of every marketing strategy, our goal is to attract people to our business and brand. To do this, you can create any of the following videos:
1. TV Commercial
TV commercials are easy to make, and they have one main goal. They are there to attract new customers. If you are a small business, making a TV commercial is not necessary. It is also very hard to get a TV commercial on the air. The cable companies barely play commercials because they make too much money from their subscription fees. However, they will play your TV commercial if you pay them a lot of money.
If you have the money and if you are willing to put in a lot of hard work, you can make it work. Otherwise, you should consider other options.
2. Product Promo Video
Product promos are also known as “how-to” videos. You can use these to explain how your product or service works. People love to watch these types of videos because they are interested in how things actually work.
Goal: To Convert
Now that you have your audience’s attention, it is time you go and convert them to wanting to be your client. To do that, you can convince them with the following videos:
1. Explainer Videos
An explainer video is a short video that explains what your product or service is, what it does or how it works. Most businesses use these because it is much easier for someone to watch a four-minute video than to read an instructional manual.
2. FAQ Videos
The function of FAQ videos is to answer your audience’s most common questions. People are always seeking answers, and they want to get them as fast and easy as possible. You can create these videos by, of course, asking your audience the most common questions, then creating the video with their answers.
Goal: To Close
Closing a sale means that someone is officially buying. To close a conversion, you can do any of the following videos:
1. Testimonial
Testimonial videos are videos that show your current clients talking about how happy they are for using you. If your clients are happy, then it is easy to close your next sale.
2. Case Study
Similar to testimonial videos, case studies show what results in your clients have achieved. You can use these to show specific results that the client would want to see.
Goal: To Appreciate
Now that you have closed your conversion, you feel like it may be the end. But the truth is, it does not end there. You have to show appreciation to your clients to ensure their loyalty.
1. Thank You Video
The purpose of Thank You videos is to show your clients how thankful you are for their purchases. The most important thing here is to properly show your appreciation and make your clients happy.
2. Personalized Video
The personalised video is a video that is customised to your client. It is personal, and it shows your client that you care about them and that you value them as a customer.
Conclusion
Now you have a better idea of what types of videos you can use to achieve different goals. You can think of these as templates or blueprints that you can easily follow. Keep in mind that there are exceptions for everything. You should not follow these templates too strictly. Always modify them to fit your specific business needs.
If you are seeking a corporate video production company in Melbourne, you can contact us at Video Ads Melbourne. We create videos for all your business needs, be it for marketing use or documentation purposes. Get in touch with us to learn more.
