Creating a corporate video to help promote your business is a big investment. But if done correctly, it can make a strong impact on your audience.
Making sure you avoid common mistakes will greatly improve the chances that your next corporate video production is a success. By avoiding these errors, you can ensure that your video is high quality and will achieve the desired results.
1. Not Establishing a Clear Purpose for the Video
It’s important to have a purpose when creating a corporate video. It’s not enough to just make something that depicts your company. You need a clear plan of what you want to accomplish with the video.
When you know what you want your video to do for you, it will be a lot easier to make the right decisions about your video. It will also be a lot easier to get support from others in your company.
2. Not Having One Point of Contact for the Production Team
One of the quickest ways to slow down a corporate video production is to have multiple groups advising the production team. This is what happens with a corporate video production problem that has multiple people involved in the decision-making process.
It’s much easier to manage a project and keep the team moving forward when you know who is involved and who has the final say. This eliminates the need for a lot of back and forth, which wastes time.
3. Not Having an Authentic Tone and Voice
Authenticity is key when it comes to corporate videos. They are not the place to be flashy or over the top. If you want your corporate video to resonate with your audience, it needs to be real. A genuine approach will help your audience connect with it.
4. Making a Video That’s Too Long
There is a fine line between too long and too short when it comes to video length. Keeping a video too short will not do it justice and will make an audience lose interest.
But, a video that’s too long will not achieve the same results. It will cause your audience to lose focus and possibly become bored. There are also concerns with video length when it comes to video SEO. Videos that are too long will often see a drop in their rankings.
5. Not Having a Proper Distribution Strategy
Once your corporate video is complete, you have to plan how to get it in front of your audience. Your audience is not going to magically find you. You have to do everything you can to get your video in front of them.
A good distribution strategy is essential to the success of your video. The important thing is to have a deliberate strategy in place before you start your production.
Conclusion
There’s no such thing as a perfect corporate video production, but you don’t have to make any of the common mistakes we’ve listed above. By avoiding these, you’re going to give yourself a better chance of creating a memorable video.
In addition to preventing mistakes, make sure that you get your video produced by the best production company you can find that specialises in corporate videos. This will save you time and money while helping you get the desired results.
Video Ads Melbourne is one of the best video production companies in Australia that can help you create corporate videos for your business. Get in touch with our production team to learn more about our video production process!
