Everyone enjoys a good video, so it’s a terrific way to market your company. But you can’t expect to succeed by filming something on your phone. You should be aware of the video length.
What effect does the video’s point have on its length? On Facebook, Twitter, and Instagram, how long should videos be? What are some other elements to consider while determining the best video length?
If you can answer these questions, you’ll be able to determine the appropriate video runtime for each project you start. Here’s a simple instruction to help you out and where to find a corporate video production in Melbourne.
What Is the Goal of Your Video?
The objective of your business film is the single most important factor in determining its length. Some videos require more time to teach more complex concepts. There’s nothing wrong with a lengthy video as long as it’s reasonable.
If you’re crafting an advertisement, keep it between 30 and 60 seconds long. This length applies to both television and Internet commercials.
Companies can broadcast six-second bumper adverts at the beginning of videos on YouTube. You should consider bumper advertising if you can make a lasting impression in that amount of time.
If you make a video for your landing page, keep it around 60 seconds long. You want to make a good first impression by explaining your organisation and brand to the audience. You may only need 15 seconds to accomplish so.
You should tailor the length of a sales film to your target demographic. A 30-second video for cold outreach is ideal. An outreach film for clients who have invested in your business can be lengthier and should include information about your organisation.
How-to videos should last at least five minutes. Viewers who watch how-to videos are willing to wait for all the information they require to complete a task. Don’t linger too long, but feel free to outline a procedure in depth.
Social Media Platforms
Your social media video duration is determined by the site you’re using. Varying platforms’ users have different video length expectations.
Instagram is a social media network that encourages users to browse quickly. This means your video should be short and sweet, lasting no more than 30 seconds. If you have a lengthier video, you can broadcast it on Instagram Live.
Another medium where consumers scroll quickly is Twitter. Videos should never exceed 30 seconds in length.
While some Facebook users may choose to stay and view a video, others may choose to swipe away. You should consider what your target audience prefers, but a video should not be more than a few minutes. Provide a strong hook at the start of your video to entice viewers to stay and watch.
LinkedIn is a professional network for those over 50 with a longer attention span. You can make a video that is only a few minutes long, with formal material.
Because YouTube offers a forum for original videos, many businesses are creating long-form ones. Most users, however, do not watch a video all the way through, even if it is less than one minute long. Unless you’re creating a tutorial, keep your content short.
Video Production’s Rules of Thumb
The most important guideline of corporate video in Melbourne is that the shorter the video, the better. This is true for many undertakings, particularly those involving the Internet.
However, the length of a video is one aspect of its success. You should become aware of corporate video blunders and avoid them.
Create a coherent narrative for the video. This will help you shorten the piece and establish an emotional connection with your audience.
Have a system in place to track how well your video is performing. You can check the number of views, but you should also look at the number of comments and new subscribers.
Because video is a visual medium, cinematography, and editing are important considerations. Attractive images and relevant content entice the viewer to investigate your services.
Conclusion
Many things determine the length of your video. Your length should correspond to the point of your content. A commercial should be under one minute long, but an instructional can be longer.
Videos for Twitter and Instagram should be kept to a minimum. Videos on YouTube and LinkedIn can be longer if the length is appropriate. Remove all unnecessary details from your script.
Along with your budget, storyline, and analytics, think about length. You can also collaborate with an expert on video marketing in Melbourne.
Video Ads Melbourne creates video ads that attract attention, inspire action, and produce results. Video Ads Melbourne is a division of PreMarketing and a partner of EnterGage Videos and the Miami Video Association, providing services to businesses throughout Australia and the United States. If you’re looking for corporate video production in Melbourne, reach out to us!
