According to research, video ads aren’t only an effective way to share information and educate potential customers about products, but they’re also twice as likely to create an emotional response as static ads.
This connection makes video ads more memorable and helps explain why 74 And 84 per cent of video marketers say video has been effective for generating leads.
The numbers don’t lie—if you’re not investing in mobile video advertising, you’re missing out on a massive chunk of your target audience. Many people now use their phones for everything from managing their finances to socialising.
To guarantee an effective mobile video advertising, here’s what you need to do:
1. Be Clear about What You Want to Achieve
Before you think about what type of video you want to create, you must decide what you want to achieve. Do you want to educate potential customers? Do you want to drive them to a certain page or product? Do you want to encourage them to download an app? Would you like them to click through to your website? Make a purchase? Share the ad?
The more specific you are with your goals, the more likely you’ll be able to measure the effectiveness of your ad campaign.
2. Utilise Clear Call-to-Actions
Once you know what you want to achieve with your ad campaign, you must make it clear to the viewer. With such a short time to capture attention, you don’t want to waste space with text or visual clutter. Your goal is to keep things simple and actionable.
For example, if your goal is to drive viewers to your website, ensure your website address is prominent and easy to read. If you want to encourage them to download an app, make sure your call to action is clear and prominent.
3. Make Videos as Short as Possible
Every second counts on the mobile screen. Ads need to be short and to the point. What you want to convey should be wrapped up in a few seconds. People don’t have time to waste watching a video for several minutes.
Instead, try to condense your key message into 30-45 seconds. The exact length of your video ad will depend on the context of your business, but a general rule of thumb is to make your video ad as short as possible.
4. Use High-Quality Sound and Video
Video ads are all about you and your message. When people are viewing your video, the sound and the video quality are the most important factors. Ensure your ad looks professional, or you’ll lose your viewer’s attention immediately.
5. Be Authentic and Consistent with Your Brand
Your mobile video ad should be consistent with your brand message and personality. A big mistake many brands make with mobile ads is investing in videos that don’t fit their brand.
Your brand image is your identifying mark, and to build a strong rapport with your audience, you want them to feel like they already know you. Whether you want your ad to be playful or serious, you want to make sure it aligns with what your viewers expect from you.
Conclusion
It’s up to you to approach mobile video advertising correctly. The most important thing is to forget the past and create new ways to attract people’s attention. You need to test new ideas and find what works best and what doesn’t work at all. Now is the right time to build a thriving mobile video advertising campaign. Focus on the five key points discussed above to get the best results.
Video Ads Melbourne is the solution to your video marketing needs. We create video ads that get attention, drive action, and produce results in days. We understand how small business owners in Melbourne want a return on investment whenever spending on marketing activities, which is why we personalise our services to every client’s budget and needs. If you need video advertising services in Melbourne, we’ve got you covered! Get in touch with us to book a discovery call now!
