Commercial video production is basically the process of creating videos for businesses and organisations. This can include everything from promotional videos to training videos to product demonstrations. While the process of making a video sounds simple enough, there’s more to it than meets the eye. Let’s discuss the commercial video production process to give you a better idea of how it works:
1. Pre-Production
Pre-production is the first stage of the commercial video production process. This is where the idea for the video is conceived, and the initial planning takes place. During pre-production, the video producer will work with the client to determine the purpose of the video and the target audience. Once this has been established, the producer will create a treatment, which is a document that outlines the video concept and outlines the specific scenes and shots that will be included. The treatment will also include a shooting schedule and a budget. Once the treatment has been approved by the client, the pre-production process is complete, and the production can begin.
The pre-production stage is mostly composed of:
- Research
- Writing
- Storyboarding
- Hiring Crew
- Equipment Rentals
- Casting and Auditions
- Location Scouting
2. Production
The production stage is when the actual video is filmed. This is where the vision for the video is brought to life. During production, the video producer will work with the director and the crew to ensure that all of the shots in the treatment are captured. This stage of the commercial video production process can be very challenging, as it requires a great deal of coordination and planning. However, it is also the most rewarding, as this is when the video begins to take shape.
3. Post-Production
After the video has been filmed, it will need to be edited. This is where the video is cut together, and the final product is created. During post-production, the video producer will work with the editor to ensure that the video flows well and tells the story that was outlined in the treatment. This stage of the commercial video production process can be very time-consuming, as there are often a lot of different takes of each scene that need to be reviewed. However, it is also the most important, as this is where the video is truly brought to life.
The post-production stage is mostly composed of:
- Editing
- Colour Correction
- Sound Design
- Compositing
- Visual Effects
- Mastering
- Delivery
4. Distribution
Once the video has been edited, it will need to be distributed. This is where the video is sent out to be viewed by potential customers. There are a number of different ways to distribute a video, but the most common is through online video platforms like YouTube, Facebook, Instagram, and Vimeo. During distribution, the video producer will work with the distribution company to ensure that the video is seen by as many people as possible. This stage of the commercial video production process can be very challenging, as it requires a great deal of coordination and planning. However, it is also the most important, as this is where the video is truly brought to life.
Conclusion
It’s important to understand the commercial video production process in order to produce high-quality and successful videos. There are many steps involved in this process, from pre-production to post-production, and each step is important in its own way. By understanding the process and what goes into each step, you can produce a video that is sure to impress your audience.
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