Back in 2017, nobody expected that a little app called TikTok from Chinese company ByteDance would eventually take over the world of social media. Now, TikTok is easily among the biggest social media and video-sharing platforms, with a reported revenue of 4.6 billion USD in 2021.
With such a huge following and an overwhelming number of daily active users, TikTok has become quite an attractive platform for market and use for growing a business. Let’s look at how your business can benefit by marketing your brand on TikTok.
1. TikTok Is Everywhere
Remember when Facebook was on the rise, and almost every person in the world is talking about opening their own Facebook account for personal use or business? Right now, TikTok is experiencing the same golden age. With an audience of hundreds of millions of people, TikTok is easily one of the biggest social media platforms in the world right now. Considering how large TikTok’s user base is, it’s definitely the right time to start promoting your business on the app if you haven’t already!
2. Reach More People, Faster
If TikTok is the new Facebook, then it can easily be a re-branding or a new promotional tool for your business. If you’re looking for more people in your audience, TikTok is the place to do it. TikTok’s user base is pretty much equally split among male and female users and growing. The app’s user base is also spread across different countries and regions, giving you a massive global audience.
If you’re looking to expand your business, you can tap into TikTok’s massive user base and attract a new wave of customers. If you’re looking to boost your business on social media, TikTok is the platform to go to.
2. Great User Engagement
What’s better than earning a huge following on social media? It’s the fact that those people are actually interested in your content, and they’re engaging with your post.
We’re not saying that people will engage your post every time, but you’ll have at least a decent engagement rate that is a lot better than comparing TikTok to Snapchat. After all, TikTok is not just a video-sharing app like Snapchat but an overall social media platform that also allows you to connect with people, share your content and view content from other people.
3. It’s Great for Influencer Marketing
Influencer marketing is a great way to get more influence in your industry, and TikTok is a great platform for it. The app has a wide variety of influencer accounts ranging from beauty and fashion to travel and sports. This gives you a huge pool of influencers to choose from, plus you can choose from the population from different countries and regions too.
If you want to boost your exposure, you can look for and contact influencers to join your brand, or if you want to expand your following and let your friends and family see how you are doing, you can also use influencers to help you out.
4. TikTok Ads Increase Brand Exposure
TikTok has recently started rolling out its big push in advertising, and you can expect to see lots of brands playing around with the ad platform. And why not? The app is one of the biggest social media platforms that is also dominating the video market. As a business, you can take advantage of the app’s advertising platform and target potential customers with a much higher conversion rate.
5. You Get to Enter an Unsaturated Platform
Yes, TikTok is now one of the most used social media apps out there, but it’s still entirely new territory for most businesses. In other words, you’ll be the first one to cash in on the app’s massive user base—you can make yourself a pioneer in this new social media frontier.
The app is only in its early stage, and its features are still evolving and being developed. This just shows that the platform’s potential is still untapped, and you can probably expect many more features to come in the next years.
Conclusion
TikTok is a big deal, and it’s gaining popularity by the day. Businesses who put effort into using TikTok to promote their business will see the great benefits it will bring. If you’re looking for a social media app that can reach a new audience and be a great marketing tool, then TikTok is definitely something you should check out.
Video marketing has really taken quite a strong spot in the world of marketing, especially now with the rise of TikTok. If you want to invest in your own marketing videos for your business, Video Ads Melbourne is here to help. We’re not just in it to make stunning videos. We also make sure that your videos drive results and help you grow your business. Contact us today to get started!
